Sports

Man Utd unveil new badge in third kit launch as Roy Keane leers at prawn sandwich in bizarre promo

MANCHESTER UNITED have unveiled a new club badge on their 2023-24 third kit in a bizarre promo video.

The Red Devils revealed the new look alternative ᵴtriƥ for the upcoming season with a badge that only features the devil from the club’s pre-existing crest.

Roy Keane featured in Man United’s third kit unveiling videoCredit: TWITTER @ManUtd

He even referenced his famous prawn sandwich rantCredit: TWITTER @ManUtd

A giant Casemiro also starred by standing over Old TraffordCredit: TWITTER @ManUtd

The shirt includes a new badgeCredit: TWITTER @ManUtd

The video which included club icon Roy Keane providing narration showed the new shirt modelled by current stars such as Marcus Rashford, Casemiro and Alejandro Garnacho.

Keane, 51, however bizarrely then features at the end of the video leering at a prawn sandwich.

The sandwich is a reference to his rant in 2000 after a Champions League fixture against Dynamo Kyiv in which he suggested the club’s home fans were not as passionate as the away support.

The main body of the shirt is white with a textured pattern on the body.

The shirt is then trimmed with a red collar, badge, sponsor and kit manufacturer logo.

And fans reacted to the unveiling with many loving the new shirt while others enjoyed the video.

One Tweeted: “Properly love this ad.”

A second commented: “Straight up fire. What a promo 👏.”

A third wrote: “Goosebumps 😊😊😊, the video is perfect!”

A fourth said: “This jersey is the best Man U has revealed in a long time.”

A fifth added: “Roy Keane promoting Man Utd’s new kit, with a nod to his famous prawn sandwich comments. Who would have thought it.”

The club have claimed that the shirt is inspired by the “1909 Cup jersey and street style trends”.

United start their season on August when they host Wolves at Old Trafford.

However, there are a few that may never get the chance to wear the kit in action.

Harry Maguire, Scot McTominay, Donny van de Beek and Fred are all reportedly wanted by other clubs.

West Ham are trying to sign Maguire and McTominay with the money brought in from Declan Rice’s sale, while Van de Beek is wanted by Real Sociedad.

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