In a recent discussion, hip-hop mogul Rick Ross emphasized the need for young people to redirect their focus from street life to productive careers, particularly in the construction industry. Speaking about his own experiences in real estate, Ross expressed concern over the lack of Black representation in various trades, such as roofing, plumbing, and electrical work. He argued that these fields offer significant earning potential and should be more accessible to the youth.

Ross used the example of Chicago rapper Lil Durk, who recently faced legal troubles, to highlight a troubling trend. He noted that despite the outpouring of support for Lil Durk at events like Rolling Loud, there seems to be little ongoing commitment to supporting individuals once they are no longer in the spotlight. “How many people said free Lil Durk at Rolling Loud?” Ross asked, questioning the sincerity of such public displays of support.

The rapper-turned-entrepreneur urged the younger generation to invest their time in learning valuable s𝓀𝒾𝓁𝓁s that could lead to lucrative job opportunities. “You gotta learn how to do roofing, lay marble floors, do plumbing,” he reiterated, indicating that the construction industry is a viable path toward financial success.

Ross’s remarks come as he prepares for his own upcoming event, the fourth annual Rick Ross Car Show, set for June 7. While he promotes this event, his underlying message remains clear: the future of the community lies in creating pathways toward sustainable careers, moving away from the challenges posed by street life and towards the construction sites where real opportunities await.