Music sensation Ariana Grande went for the bare look on her Instagram stories in a bid to promote her r.e.m. beauty concealer range, which is due for release on Thursday

Ariana Grande shared a rare photo without make-up as she promoted her cosmetics brand on social media.

The 29-year-old music sensation went for the bare look on her Instagram stories in a bid to promote her r.e.m. beauty concealer range, which is due for release on Thursday.

Ariana launched r.e.m. beauty in November 2021 and is described as vegan, cruelty-free paraben-free and recyclable products.

Her brand is already making big strides in the industry, winning Best New Brand at the Allure Best of Beauty Awards in May of this year.

The #sweetener concealer range will offer 60 shades, which can be combined for further hues, in an inclusive beauty line for all skin tones.

Ariana shared a rare photo without make-up on Instagram ( Image: Ariana Grande/Instagram)…to promote her new #sweetener concealer range ( Image: Ariana Grande/Instagram)

Posting on social media, the company wrote: “All 60 shades of our new #sweetener concealer have been cleared for landing!

“Head to our ig story now for a breakdown of every shade before they go live on http://rembeauty.com find your perfect pairing ahead of the launch on 7.28 – then get ready to add to cart!”

Followers could then screenshot the colour swatches on Instagram so they can narrow down to which shade they need and put their order in the cart ready for when the line is released.

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On Instagram, Ariana was enjoying a coffee as she filmed a short video of herself with her clean face, smiling into the camera as she held her large mug.

She was wearing a strapless black lace dress with her clear complexion on show for all her 324 million Instagram followers to see, with the Grammy Award-winning artist also donning a love heart necklace in the photo she called “before”.

The “after” photo saw Ariana sat in a car with a full face of make-up, but not too heavy, with her hair tied up in an elegant bun as she wore a strappy black top. She also had matching earrings to her cute necklace.

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Ariana is currently preparing for her role as Glinda in the film adaptation of hit musical Wicked.

Ariana is currently preparing for the role of Glinda in the film adaptation of Wicked ( Image: Patrick McMullan via Getty Images)

She will line up alongside Cynthia Erivo – who will play Elphaba – and director Jon M. Chu for the blockbuster film.

Chu revealed that Grande and Erivo were chosen for the lead roles via video call back in November, with Ariana bursting with pride as she shared screenshots of the moment she found out the news.

Chu – best known for directing Crazy Rich Asians and In the Height – announced in April that the film adaptation will be told over two parts and will be released over successive Christmas holidays starting in 2024.