Golf fans seem less than thrilled with Tiger Woods, following the announcement of his latest business venture.
Woods established Sun Day Red – a tribute to his signature red polo shirt worn on Championship Sundays – after an impressive 27-year branding partnership with Nike.
Since parting ways with the Swoosh earlier this year, the winner of 82 PGA Tour events has been seen wearing his Sun Day Red attire on the golf course.
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Earlier this week, Woods and his team launched their latest line named the ‘Cashmere Collection’, which includes items that the joint-most successful PGA Tour player of all time wore while competing at this year’s PGA Championship. “When focus matters most, the Cashmere Collection delivers,” Sun Day Red posted on X.
“Engineered for distraction-free play, our cashmere sweaters and vests are crafted for those who demand the best, on and off the course.”
Since the brand’s first release following the Genesis Invitational in February, Woods and his team have raised eyebrows with the pricing of their pieces online.
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Golf enthusiasts looking to get their hands on the 3D Tour hoodie will need to dig a little deeper into their pockets as its tagged at an eye-watering $375. Those hoping for something a bit more affordable might opt for the crew sweatshirt at $300 or the quarter zip for the same price of $350.
Nevertheless, the Sun Day Red team’s pricing strategy wasn’t exactly met with applause from fans of Woods.
Reacting to the launch on X, one dismayed golf fan commented: “You guys are out of your minds. You need a complete rethink.”
Another chipped in: “$300-$350 for a vest or sweater WOW! ! ! ” and yet another joked: “After I win the lottery. Sure.”
Woods, a five-time Masters champ, has had limited opportunities to showcase his new brand on the green, making only five appearances this season due to his part-time schedule. His next appearance won’t be until later in the year at the Hero World Challenge in December, as confirmed after this summer’s Open Championship.
“I’m not going to play until [the Hero World Challenge],” Woods stated after failing to make the cut at Royal Troon in July. “I’m going to just keep getting physically better and keep working on it.”
