Rhode founder Hailey Baldwin Bieber posed topless and slipped one of her skincare products into the belt loop of her baggy blue carpenter jeans in an Instagram snap she posted Thursday.
The IMG Model – turning 26 next month – originally launched the brand baring her middle name on June 15 and, on Wednesday, she teased two new products which will be released next month.
Hailey – who boasts 64.6M social media followers – did so by sharing a TikTok of her entire skincare prep routine before make-up application.
‘Back soon!’ Rhode founder Hailey Baldwin Bieber posed topless and slipped one of her skincare products into the belt loop of her baggy blue carpenter jeans in an Instagram snap she posted Thursday
Bieber didn’t even show the first product, which she described as a ‘Rhode sample’ – stressing that she ‘never, ever, ever skips this step.’
The Arizona-𝐛𝐨𝐫𝐧 beauty’s second step was ‘four pumps’ of the $29 Peptide Glazing Fluid immediately followed by the $29 Barrier Restore Cream.
‘Of course the goal for me is always really hydrated, nourished, dewy, glowy, yummy, glazed skin,’ Hailey noted.
‘The way I really get that is layering the right products underneath my make-up and not doing too much because I don’t want too many products sitting under my make-up.’
‘Skin prep before getting my glam done!’ The IMG Model – turning 26 next month – originally launched the brand baring her middle name on June 15 and, on Wednesday, she teased two new products which will be released next month
‘I’m testing it’: Hailey didn’t even show the first product, which she described as a ‘Rhode sample’ – stressing that she ‘never, ever, ever skips this step’
‘I don’t want too many products sitting under my make-up’: Bieber’s second step was ‘four pumps’ of the $29 Peptide Glazing Fluid (L) immediately followed by the $29 Barrier Restore Cream (R)
Bieber then applied a product that wasn’t her own – $19.99 Weleda Skin Food – which make-up artists recommended to her for ‘spots where I feel like I get more dry.’
‘I love it, but I do know it’s a little heavy for some people and can be a little bit too oily and too thick,’ the Who’s in my Bathroom vlogger admitted.
‘I feel, like, I use the tiniest bit. I feel like it does the trick that I’m wanting of just adding a little bit more hydration and sheen in the areas where I want it.’
Hailey’s final step was Rhode’s new flavored Peptide Lip Treatment – dropping next month – which will be available in salted caramel and watermelon slice.
‘It’s a little heavy for some people’: Hailey then applied a product that wasn’t her own – $19.99 Weleda Skin Food – which make-up artists recommended to her for ‘spots where I feel like I get more dry’
‘I’m really excited for you guys to smell it and try it!’ Bieber’s final step was Rhode’s new flavored Peptide Lip Treatment – dropping next month – which will be available in salted caramel and watermelon slice
Legal win: Back in July, a federal judge granted the wife of Justin Bieber the right to legally name her skincare company Rhode
‘Our lawsuit continues’: Phoebe Vickers and Purna Khatau founded their LA-based clothing company RHODE in 2014, and they had sued Hailey for trademark infringement for using the same name
‘Can’t forget the lips. Lip care is skincare…I’m really excited for you guys to smell it and try it!’ Bieber gushed.
Back in July, a federal judge granted the wife of Justin Bieber the right to legally name her skincare company Rhode.
Phoebe Vickers and Purna Khatau founded their LA-based clothing company RHODE in 2014, and they had sued Hailey for trademark infringement for using the same name – according to TMZ.
Werrrk! On Wednesday night, Hailey slipped her slim 5ft7in frame into a lingerie-flashing sheer Saint Laurent dress to attend the Tiffany & Co. Lock event held at Sunset Tower Hotel in West Hollywood
A RHODE spokesperson told DailyMail.com: ‘Our lawsuit continues. [The] court ruling is simply a decision by the judge not to prohibit Hailey Bieber’s skin care line from using our brand name while litigation proceeds, deferring the ruling until we have the opportunity to gather more evidence.
‘It is exceedingly rare for a judge to issue the preliminary order we sought, and so we expected this outcome. We remain confident that we will win at trial. “Rhode” is our name and brand, we built it, and federal and state laws protect it. We ask Hailey to achieve her goals without using the brand name we have spent the last nine years building.’
On Wednesday night, Hailey slipped her slim 5ft7in frame into a lingerie-flashing sheer Saint Laurent dress to attend the Tiffany & Co. Lock event held at Sunset Tower Hotel in West Hollywood.
Src: dailymail.co.uk