In a significant career shift, Daniel Ricciardo has officially signed on as a global ambassador for Ford, stirring speculation about his future in Formula 1. This partnership comes as Ford prepares to badge Red Bull’s engines starting in 2026, creating a compelling link between the Australian driver and the American automotive giant. Despite his recent retreat from full-time racing, Ricciardo’s popularity and marketing prowess remain undeniable, making him a valuable asset for both Ford and Red Bull as they gear up for the next F1 season.
Ricciardo’s last race as a driver was in 2024, and while he has publicly stated that his racing days are behind him, this new role might be the catalyst for a potential comeback. His involvement with Ford could pave the way for a renewed relationship with Red Bull, particularly as team principal Lauron Mechis expressed excitement over Ricciardo’s return to the fold. The dynamics within the Red Bull team are fragile, with current driver Yuki Tsunoda struggling at the bottom of the championship standings, raising questions about the future of their second seat.
While some speculate that Ricciardo could return as a driver, the reality is more complex. He has repeatedly indicated that he is not eager to compete for a championship or to be overshadowed by teammate Max Verstappen. The challenges faced by Red Bull’s car performance could further complicate any potential return. However, with Ford’s ambition to revitalize Red Bull’s racing fortunes, the door for Ricciardo’s involvement as a driver is not entirely closed.
Ford’s CEO, Jim Farley, emphasized the company’s goal of becoming a leader in off-road enthusiast products, with Ricciardo’s unique appeal potentially attracting new customers. As he embarks on this ambassadorial role, the question remains: will this partnership reignite Ricciardo’s competitive spirit and lead to a return to the grid? For now, fans can only speculate, but one thing is clear: Daniel Ricciardo’s journey is far from over, and his new role with Ford could be the first step toward an unexpected F1 revival.
