After the biggest sporting contract between Nike and Tiger Woods ended in January 2024, the golf pro hinted at starting his own apparel brand. Only a few weeks later, Woods launched Sun Day Red, an exclusive golf brand. The brand offered various varieties of polos, t-shirts, hoodies, pants, and much more. The designs were more in sync with Tiger Woods’ style and on-course outfits.
But Sun Day Red faced a lot of backlash from its fans due to one specific reason. It was constantly criticized for being an extremely unreasonable brand. Even today, every product in Woods’ brand usually costs around twice as much as high-quality alternatives available in the market. While Sun Day Red has struggled to make sales over the past 10 months, they now have one other issue to worry about.
A competitor for the common manGolf pro and celebrity Paris Hilinski was recently photographed sporting a red and black polo while executing a long-range stroke in Saudi Arabia. This acted as an advertisement for Off White, the newest addition to the golf apparel world. Posted by @hypegolf on their Instagram, the images also featured Hilinski wearing a beautiful yellow and “off-white” sweater vest and another black top. The text on the advertisement read, “Off-White is officially getting into GOLF”. What’s even more interesting is that the brand has recently (September 2024) received backing from an $8.5 billion company, BlueStar Alliance.
While the prices of that apparel have not been disclosed, the brand did mention the launch date of the products. Off-white golf apparel will be released on December 5, 2024, in Miami, Florida. With a tagline, “All In One“, the brand sent out a message to the world and to its competitors (read Sun Day Red) of its imminent arrival.
To shed some light on the brand, Off-White has been in the fashion apparel business since 2013. Founded by Virgil Abloh, the brand stands out because of its unique approach to creative designs. It is worth noting that Off-White is also a luxury fashion brand. In fact, the only difference between it and Sun Day Red is that the latter is designed for golfers and golf enthusiasts.
Combining everything the brand offers along with the financial support of its parent company, BlueStar Alliance, we might see Sun Day Red suffer even further.
This poses a major threat to Sun Day Red’s business. Tigers Woods and his team have still not listened to the feedback of their fans. The golf-focused brand recently launched branded ball markers. That’s one product that often gets lost on the course which is priced at $50. Sun Day Red also released its new Cashmere collection where the sweaters start at a price of $250 and can go up to $375.
With the launch of another luxury brand only a month away, Tiger Woods and Sun Day Red must be prepared to show why they are the superior brand in luxury golf apparel. Which brand do you think will win the battle of luxury golf wear? Share your views in the comments section.
