In a stunning blunder that has sent shockwaves through the golf community, Team USA’s Ryder Cup merchandise has inadvertently sparked a wave of ridicule by featuring a design that closely resembles European star Rory McIlroy. Priced at $65, the Ralph Lauren shirt showcases a silhouette that many fans and commentators have dubbed “Rory-esque,” igniting a social media firestorm of jokes and memes.

The uproar began when eagle-eyed fans noticed the uncanny resemblance, leading to a flurry of reactions online. The Guardian cheekily dubbed the mishap a “Fox pass,” highlighting the absurdity of American fans potentially donning the likeness of a prominent European player during a fiercely competitive event. While one theory suggests that licensing issues may have prompted the use of a generic golfer silhouette, the fallout has been anything but generic, with fans expressing a mix of outrage and amusement.

McIlroy himself has taken the incident in stride, responding with characteristic humor at the BMW PGA Championship. He noted the similarity but playfully suggested that the silhouette looks more like Australian golfer Adam Scott. His nonchalant attitude contrasts sharply with the reactions from some fans, who found the design disrespectful and others who simply reveled in the absurdity of the situation.

As the Ryder Cup approaches, this gaffe could inadvertently provide Team Europe with a psychological edge. The timing is particularly poignant, as the event is set to unfold at Bethpage Black—an American stronghold. While Ralph Lauren and the PGA of America have remained silent on the controversy, the incident serves as a reminder of the intense rivalry that defines the Ryder Cup.

Ultimately, this merchandise misstep has transformed into an unexpected marketing opportunity, generating buzz ahead of the tournament. Whether it will affect the outcome remains to be seen, but as fans gear up for the competition, the image of McIlroy on Team USA gear will undoubtedly linger in their minds.